The former boss for lastminute.com who left just late of last year had now spearheaded a new project that amazingly combines having an online agency as well as a digital television channel in one. The site is traveldealsdirect.co.uk and John Bevan is really optimistic about his newest venture.
It will launch in June and the service is from the Travel Channel which is a destination provider. Traveldealsdirect.co.uk will be selling flights as well as booking for hotels or holidays even cruises and they have dynamic packages for their customers to choose from as to what type of travel accommodation they want or need.
The website will be launched at the same time the TV channel will also be launched using the platform of Sky Digital. They aim that the TV channel will get more people to visit the site and they made the site about the people who landed on their site through the TV channel although they also make sure that new visitors who haven’t watched the TV channel would also get to watch some videos.
Bevan wants to target an audience above 45 and he already had enlisted some partners to help with Travel Channel such as Monster Travel for their bookings. The Travel Channel will be reserving 3 hours for their daily broadcast to broadcast traveldealsdirect contents.